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Circularity
Earlier today, my co-founder Dinie van den heuvel at Circular Fashion 360, sent me a post about Circ® (via The Earthshot Prize ) who secured a €150M investment in 2023 – and I felt somewhat “annoyed” and started going down the rabbit hole of finding out more about the recycling industry ie. investments vs. Impact […]
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Exploring circularity through bold ideas and practical solutions that challenge business as usual and inspire regenerative change.
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hello there,
I’m TZE CHING YEUNG
I’m an optimist, a visionary, and a strategist — and I believe fashion can, and must, lead the way to a better future.
My journey has taken me from Hong Kong to London to Stockholm across nearly two decades in fashion, branding, and purpose‑driven entrepreneurship. And if there’s one thing I’ve learned, it’s this:
Brands with real impact start with clear vision, bold leadership, and a deep commitment to people and planet.
We Disrupt Agency
That’s why I founded We Disrupt Agency — to help ambitious fashion brands grow with purpose, clarity, and commercial strength. I work with visionary founders and changemakers ready to challenge the status quo — and do it with integrity.
We Disrupt Agency
If you’re ready to build a brand that changes the game — not just plays it — you’re in the right place. Let’s create the future of fashion — together.
Founder and VISION LEADER of We disrupt agency
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The 5 C Framework
for Building a Successful Sustainable Business
The 5C Framework offers a clear pathway for fashion brands to embrace sustainability while ensuring long-term success. At its core, circularity drives businesses to rethink traditional production models, minimising waste and maximising resource efficiency.
Ready to Turn Sustainability into Strategy?
we can help.
Sustainability can feel complex, but it doesn’t have to hold your brand back. Using our 5C Framework, we help visionary fashion brands turn challenges into opportunities — creating clarity, confidence, and measurable impact.
From circular business models to profitable growth strategies, we make sustainability practical, scalable, and future-ready — without adding operational complexity.
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