THE DISRUPTIVE JOURNAL
Where ideas, thoughts and conversations disrupt business as usual and re-imagine a circular future.
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CLOSING THE loop: What mAKES A BUSINESS circular
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hello there,
I’m TZE CHING YEUNG
I’m an optimist, a visionary, and a strategist — and I believe fashion can (and must) lead the way to a better future.
My journey has taken me from Hong Kong to London to Stockholm, across almost two decades in fashion, branding, and purpose-driven entrepreneurship. And if there's one thing I’ve learned, it’s this: brands with real impact start with clear vision, bold leadership, and a deep commitment to people and planet.
That’s why I founded We Disrupt Agency — to help ambitious fashion brands grow with purpose, clarity, and commercial power.
I work with visionary founders and corporate changemakers who are ready to disrupt the status quo — and do it with integrity.
Whether you’re just starting out or scaling fast, I use our proprietary 5C Framework to help you lead with purpose and grow with power — aligning your mission, your marketing, and your momentum.
If you're ready to build a brand that changes the game — not just plays it — you're in the right place. Let’s create the future of fashion, together.
Founder and VISION LEADER of We disrupt agency
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The 5 C Framework
for Building a Successful Sustainable Business
The 5C Framework offers a clear pathway for fashion brands to embrace sustainability while ensuring long-term success. At its core, circularity drives businesses to rethink traditional production models, minimising waste and maximising resource efficiency.
ready to level up your iMpact?
we can help.
We have been on the path that you are on right now both by ourselves and with our clients.
Let us help guide you on your next steps. You don't have to do this on your own and there is absolutely no point re-inventing the wheel and spend years testing things out, if it has already been done. If it hasn't been done before, then great! We love disruptors like you.
Get in touch.
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