INNOVATE. DISRUPT.
THRIVE.
We design circular systems for the future of fashion and textiles.
From manufacturing to waste, data to compliance — we help organisations build the infrastructure, systems, and digital solutions needed for a truly circular economy.
Start a strategic conversation
Explore Our Approach
Are you ready to disrupt?
We Don’t Just Consult. We Transform.
- Manufacturers & suppliers
- Waste sorting & recycling operators
- Upcycling & remanufacturing initiatives
- Circular startups & innovators
- Industry platforms & ecosystem builders
- Forward-thinking brands & groups
- Public-private partnerships & NGOs
If you’re building systems, not slogans, we’re for you.
Map material, data, and responsibility flows - and your business vision.
Align your internal team's vision with stakeholders' goals across the value chain
Design models that are economically viable
The 5C framework is built on the principles of circularity, where every element plays an equally vital role in the bigger picture.
Each component is interconnected, relying on the others to function effectively — just like a circular business model, where every part of the system must work in harmony to drive sustainable success.
This ensures circularity is operational, measurable, and scalable — not theoretical.
Embed governance, data, and long-term structures
THe 5C Framework
our proven framework for purpose-driven growth
We apply a holistic framework that connects purpose, infrastructure, and execution:
hello there,
I’m TZE CHING YEUNG
I’m an optimist, a visionary, and a strategist — and I believe fashion can, and must, lead the way to a better future.
My journey has taken me from Hong Kong to London to Stockholm across nearly two decades in fashion, branding, and purpose‑driven entrepreneurship. And if there’s one thing I’ve learned, it’s this:
Brands with real impact start with clear vision, bold leadership, and a deep commitment to people and planet.
We Disrupt Agency
That’s why I founded We Disrupt Agency — to help ambitious fashion brands grow with purpose, clarity, and commercial strength. I work with visionary founders and changemakers ready to challenge the status quo — and do it with integrity.
We Disrupt Agency
If you’re ready to build a brand that changes the game — not just plays it — you’re in the right place. Let’s create the future of fashion — together.
Founder and VISION LEADER of We disrupt agency
"Working with Tze Ching has been an inspiring experience.
Her professionalism, creativity, and dedication are evident in every project she undertakes. "
- KRIS, conscious entrepreeur
how we work
our approach
- Work across complex, multi-stakeholder systems
- Translate policy into practical implementation
- Combine strategy, digital thinking, and on-the-ground realities
- Design solutions that can be tested, iterated, and scaled
- We build what actually works.
We don’t deliver surface-level strategies.
WHY WE DISRUPT AGENCY
Why Organisations Choose Us
- Deep understanding of the fashion & textile system
- Expertise across waste, recycling, circularity & compliance
- Strong focus on digital innovation & data
- Ability to connect policy, practice, and people
- Honest, systems-first thinking — no greenwashing
circular fashion 360
membership platform
Through continuous learning and hands-on guidance, our platform CF360 empowers fashion founders to create sustainable businesses that thrive — collectively driving impact, growth, and sustainable change.
We don’t optimise broken systems.
We help redesign them.
tune in to:
lead with purpose PODCAST
Lead with Purpose is your weekly dose of inspiration and real talk on what it takes to create change. Tune in for stories, strategies, and conversations that help you lead with clarity, courage, and impact.
NO. 1 - Real Circularity
with Rachel Sheila Kan
No. 2 - compassion and connection - Blaine Bartlett's approach to conscious business
No. 3 - IMpact on Sustainability and circularity - Niclas Irén
the disruptive
JOURNAL
Coloring book cold-pressed cornhole tumblr swag irony hoodie taiyaki keytar tbh street art small batch health goth. Gentrify cray flannel kinfolk authentic slow-carb hello.
AUTOMATED
wholesale Growth System
Consistency is key in any business but as a founder, we struggle with this due to time constraints. This is why we have built a semi-automated wholesale growth system to help grow your wholesale business, even if you can't do it.
A
DIGITAL PASSPORT
tool
Use this
Productivity
PLANNER
A productivity planner for busy minds.
In this day of age of our focus being pulled in all directions, it is important that we stay vigilant with how we plan our days. I highly recommend this planner
Digital product passports are soon to be required by EU legislations, so make sure you have a strategy in place ASAP.
AND with the right strategy, you can also use it to help make your internal operations AND external communications more effective.
DOWNLOAD
The 5 C Framework
for Building a Successful Sustainable Business
The 5C Framework offers a clear pathway for fashion brands to embrace sustainability while ensuring long-term success. At its core, circularity drives businesses to rethink traditional production models, minimising waste and maximising resource efficiency.
Building the Next Generation of Circular Infrastructure?
we can help.
If you’re working on the future of textiles — from materials to data — we should talk.
CONNECT
elsewhere:
the disruptive
journal
listen to
podcast
A membership platform where founders learn, collaborate, and get support in building sustainable businesses that thrive together—creating impact and change far greater than any one founder could achieve alone.
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