Lead With Purpose Podcast
for purpose driven entrepreneurs
A podcast about marketing, mindset and how to launch, build and grow a purpose driven business
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Connect with and learn from fellow purpose driven entrepreneurs.
Each week we dive into inspiring stories and practical advice from innovative business leaders who are making an impact. Join our community to gain valuable insights and grow your network with like-minded individuals.
Be part of the solution.
featured episode:
how to become the key person of influence
In every industry, there are a few key people of influence. A key person of influence is often the person who is the most visible within the industry, the person people listen to and want to work with.
featured episodes:
Real Talk: How To Stand Up For What You Believe In
Poke fixie kickstarter fashion axe mixtape brunch. Bushwick master cleanse waistcoat, everyday carry chillwave la croix. Jianbing next level narwhal.
You're gonna like this pod if:
you care about making a positive impact in your business
you are interested in hearing and learning from other purpose-driven leaders
You believe we all have a role in creating a more sustainable future
hello there,
I’m TZE CHING YEUNG
I’m an optimist, a visionary, and a strategist — and I believe fashion can (and must) lead the way to a better future.
My journey has taken me from Hong Kong to London to Stockholm, across almost two decades in fashion, branding, and purpose-driven entrepreneurship. And if there's one thing I’ve learned, it’s this: brands with real impact start with clear vision, bold leadership, and a deep commitment to people and planet.
That’s why I founded We Disrupt Agency — to help ambitious fashion brands grow with purpose, clarity, and commercial power.
I work with visionary founders and corporate changemakers who are ready to disrupt the status quo — and do it with integrity.
Whether you’re just starting out or scaling fast, I use our proprietary 5C Framework to help you lead with purpose and grow with power — aligning your mission, your marketing, and your momentum.
If you're ready to build a brand that changes the game — not just plays it — you're in the right place. Let’s create the future of fashion, together.
Founder and VISION LEADER of We disrupt agency
“Great podcast. Really inspirational.
I love that Tze Ching has actually done all of this and her lessons are from real life experience. It makes this very relatable.
Great guests and interviews too.”
FIVE BAJILLION 5 STAR REVIEWS PROBABLY AREn'T WRONG
“This podcast is my go-to for long drives, my morning runs, and my daily commute to the city. I can't get enough.”
- Katy
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We would love to hear from you if you are a purpose-driven FASHION entrepreneur and have an interesting story and/or have great value to share with our listeners.
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The 5 C Framework
for Building a Successful Sustainable Business
The 5C Framework offers a clear pathway for fashion brands to embrace sustainability while ensuring long-term success. At its core, circularity drives businesses to rethink traditional production models, minimising waste and maximising resource efficiency.
ready to level up your iMpact?
we can help.
We have been on the path that you are on right now both by ourselves and with our clients.
Let us help guide you on your next steps. You don't have to do this on your own and there is absolutely no point re-inventing the wheel and spend years testing things out, if it has already been done. If it hasn't been done before, then great! We love disruptors like you.
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A membership platform where founders learn, collaborate, and get support in building sustainable businesses that thrive together—creating impact and change far greater than any one founder could achieve alone.
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