THE DISRUPTIVE JOURNAL

Where ideas, thoughts and conversations disrupt business as usual and re-imagine a circular future.

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Earlier today, my co-founder Dinie van den heuvel at Circular Fashion 360, sent me a post about Circ® (via The Earthshot Prize ) who secured a €150M investment in 2023 – and I felt somewhat “annoyed” and started going down the rabbit hole of finding out more about the recycling industry ie. investments vs. Impact […]

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Exploring circularity through bold ideas and practical solutions that challenge business as usual and inspire regenerative change.

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Guidance and insights to define your purpose, vision, and strategy—helping you make confident decisions and build a focused brand.

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hello there,

I’m TZE CHING YEUNG

I’m an optimist, a visionary, and a strategist — and I believe fashion can, and must, lead the way to a better future.

My journey has taken me from Hong Kong to London to Stockholm across nearly two decades in fashion, branding, and purpose‑driven entrepreneurship. And if there’s one thing I’ve learned, it’s this:

Brands with real impact start with clear vision, bold leadership, and a deep commitment to people and planet. 
We Disrupt Agency

That’s why I founded We Disrupt Agency — to help ambitious fashion brands grow with purpose, clarity, and commercial strength. I work with visionary founders and changemakers ready to challenge the status quo — and do it with integrity. 
We Disrupt Agency

If you’re ready to build a brand that changes the game — not just plays it — you’re in the right place. Let’s create the future of fashion — together.

Founder and VISION LEADER of We disrupt agency

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Fashion's NEw Blueprint

The old fashion system is collapsing.
The new one starts with you.
The linear model of make, sell, waste no longer works — for people, planet, or business. But in the midst of uncertainty lies opportunity.

Fashion’s New Blueprint gives founders, designers, and changemakers a proven roadmap to build brands that thrive in a circular economy — brands that put purpose and profit on the same page.

Building the Next Generation of Circular Infrastructure?

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If you’re working on the future of textiles — from materials to data — we should talk.

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