ABOUT us
Disruption with Style.
At We Disrupt Agency, we believe fashion can be a force for good — Not just on the runway. Not just in statements.
Right now. Through the brands we build and the stories we tell.
We’re a marketing and consulting agency for fashion businesses who are ready to disrupt the industry — with purpose, integrity, and impact.
We work with brands that care about people, planet, and product — and want to grow without losing their soul.
Because good design alone doesn’t shift the system.
You need strategy, storytelling, and systems that support real growth.
You need to be seen, heard, and trusted — in an industry that’s loud, fast, and often unsustainable.
Strategy for a Regenerative Fashion Future.
Why We Exist
Fashion is one of the most creative — and most destructive — industries on the planet.
We believe the future of fashion belongs to those brave enough to rethink everything.
We Disrupt was created to support the doers and dreamers who are reshaping fashion from the inside out.
The brands that are putting ethics and aesthetics on equal footing.
The founders who are choosing purpose over hype — and want to build businesses that are beautiful, profitable, and sustainable by design.
We exist to make their journey easier — and their impact greater.
Our Vision for Fashion
We imagine a fashion industry where:
Creativity doesn’t come at the cost of the climate
Growth doesn’t rely on exploitation
Beauty is circular, inclusive, and deeply connected to values
We don’t just sell services.
We build the next generation of fashion brands — the ones that will redefine the way we dress, produce, and consume.
This isn’t about perfection.
It’s about progress, leadership, and bold collaboration.
What We Do (And Do Well)
We combine fashion industry expertise, brand strategy, marketing execution, and sustainability consulting to help conscious brands lead with clarity — and grow with purpose.
Our core services include:
- Brand & Business Strategy – Purpose positioning, messaging, and pricing that reflects both values and value
- Marketing & Campaign Consulting – Designed to increase visibility, convert community into customers, and build brand love
- Circularity & Sustainability Integration – From materials to messaging, we turn your values into credible action
- Innovation & Leadership Workshops – For creative teams, founders, and boards ready to lead the change from within
We work with sustainable fashion startups, scaling brands, and corporate teams driving transformation in the apparel and textile space.
WHy we DISRUPT
Because fashion doesn’t need more trends — it needs transformation.
We’re here to challenge business as usual:
To question the take-make-waste model.
To dismantle the idea that profit and purpose can’t coexist.
To show that regeneration is not only possible — it’s powerful.
This is not disruption for attention.
It’s disruption for industry evolution.
A Collective Force
Behind We Disrupt is a carefully curated team of creatives, consultants, and sustainability specialists — with deep experience across fashion, branding, and innovation.
Whether you're launching a capsule brand, scaling production, or rebranding a legacy label, we build a bespoke team around your needs — and help you move with vision and velocity.
THE FOUNDER
TZE CHING YEUNG -
OPTIMIST, VISIONARY,
STRATEGIST AND THOUGHT LEADER
With nearly two decades of experience at the intersection of fashion, sustainability, and entrepreneurship, Tze Ching Yeung is a force for change in an industry craving transformation.
As the founder of We Disrupt Agency, she brings bold ideas and practical strategies to life — helping visionary founders and corporate teams unlock their leadership potential, scale with purpose, and build brands that shape culture, not just markets.
An eternal optimist and strategic thinker, Tze Ching is known for cutting through complexity with clarity, creativity, and compassion. Her proprietary 5C Framework has helped countless brands move from scattered to scalable, from well-meaning to world-changing.
From London to Hong Kong, boardrooms to grassroots initiatives, her work has consistently challenged the status quo — championing a future where fashion is regenerative, business is a force for good, and impact is measurable, not mythical.
Tze Ching is more than a brand strategist — she’s a thought leader who sees what's possible, and helps others believe in it too
AT A GLANCE
YOU SHOULD PROBABLY KNOW
Change-making is in our DNA
We do nothing without a clear purpose.
Change does not exist in a vacuum.
People, nature, and our planet above all.
FREE DOWNLOAD
The 5 C Framework
for Building a Successful Sustainable Business
The 5C Framework offers a clear pathway for fashion brands to embrace sustainability while ensuring long-term success. At its core, circularity drives businesses to rethink traditional production models, minimising waste and maximising resource efficiency.
Always
Authenticity, truth, kindness, sustainability, genuine sentiments, storytelling, nature, wildlife, embracing the beauty in every moment.
Never
Disingenuous, deceptive, misleading, evasive, unaccountable, disrespectful, unkind, or take the gifts of life for granted.
agree? we're probably a great fit.
