ABOUT
Gain clarity, increase profitability, and make an impact. Working together, we’ll help you expand your reach and gain the kind of loyalty that matters.
As a purpose-driven business, it is vital to effectively communicate your ethos with customers. Doing so demonstrates authenticity and helps build strong foundations of loyalty and trust.
People buy products and services from people they like and trust. People buy why you sell, not what you sell. This is a dividing line that many companies do not understand. By focusing solely on the commercial aspect of a business, it’s easy to lose the purpose.
FINDING INSPIRATION FROM:
SLOW MORNINGS, LONG WALKS, RANDOM CHIT CHATS, ART.
But when the purpose is the heart, soul, and breath of an enterprise, it’s a palpable thing. People gravitate to it. The selling becomes a much simpler task; it’s more like a conversation than a pitch.
We Disrupt is a team of marketing and branding and business professionals dedicated to building and furthering a kinder, greener business community. There are many who share our motivations and aspirations, but finding agencies that align with those ideals and deliver the goods are sometimes few and far between. We have worked with award-winning brands, entrepreneurs, activists, and environmental organizations to help them focus their message and get their voices heard.
Our unique combination of skills, experience, ethos, and a genuine passion for change-making has an energy all its own. Working together, the possibilities are limitless.
WE DISRUPT AGENCY
The Founder
Tze Ching Yeung
As a purpose-driven entrepreneur myself, I understand you. My sole mission in life and work is to deliver exceptional results. I want to help you achieve the impact you set out to make—and I know how to make that happen.
I started We Disrupt to help other purpose-driven entrepreneurs amplify impact in their work. I believe that if something is worth the effort, it’s worth doing it kindly so that it not only benefits the maker/owner but also benefits customers, users, and the world at large. My first company was a sustainable clothing and home furnishing ecommerce business. Next, I created a sustainable fashion brand. Through my 15-year journey, I learned so much, but easily the most meaningful lesson learned was about the importance of marketing. I now focus on channeling those insights to help others succeed.
You are an undeniable force of nature, but we are stronger together. I look forward to seeing what we can create together.
LOVES:
adventures, random acts of kindness,
art, self-education and pickles.
AT A GLANCE
YOU SHOULD PROBABLY KNOW
Change-making is in our DNA
We do nothing without a clear purpose.
Change does not exist in a vacuum.
People, nature, and our planet above all.
FREE DOWNLOAD
The 5 C Framework
for Building a Successful Sustainable Business
The 5C Framework offers a clear pathway for organisations to embrace sustainability while ensuring long-term success. At its core, circularity drives businesses to rethink traditional production models, minimising waste and maximising resource efficiency.
Always
Authenticity, truth, kindness, sustainability, genuine sentiments, storytelling, nature, wildlife, embracing the beauty in every moment.
Never
Disingenuous, deceptive, misleading, evasive, unaccountable, disrespectful, unkind, or take the gifts of life for granted.
agree? we're probably a great fit.
