WE DISRUPT AGENCY
Disruption with Style.
At We Disrupt Agency, we believe fashion can be a force for good — Not just on the runway. Not just in statements.
Right now. Through the brands we build and the stories we tell.
We’re a marketing and consulting agency for fashion businesses who are ready to disrupt the industry — with purpose, integrity, and impact.
We work with brands that care about people, planet, and product — and want to grow without losing their soul.
Because good design alone doesn’t shift the system.
You need strategy, storytelling, and systems that support real growth.
You need to be seen, heard, and trusted — in an industry that’s loud, fast, and often unsustainable.
Strategy for a Regenerative Fashion Future.
We combine fashion industry expertise, brand strategy, marketing execution, and sustainability consulting to help conscious fashion businesses lead with clarity — and grow with purpose.
Our core services include:
- Brand & Business Strategy – Purpose positioning, messaging, and pricing that reflects both values and value
- Marketing & Campaign Consulting – Designed to increase visibility, convert community into customers, and build brand love
- Circularity & Sustainability Integration – From materials to messaging, we turn your values into credible action
- Innovation & Leadership Workshops – For creative teams, founders, and boards ready to lead the change from within
We work with sustainable fashion startups, scaling brands, and corporate teams driving transformation in the apparel and textile space.
What We Do (And Do Well)
WHy we DISRUPT
Because fashion doesn’t need more trends — it needs transformation.
We’re here to challenge business as usual:
To question the take-make-waste model.
To dismantle the idea that profit and purpose can’t coexist.
To show that regeneration is not only possible — it’s powerful.
This is not disruption for attention.
It’s disruption for industry evolution.
A Collective Force
Behind We Disrupt is a carefully curated team of creatives, consultants, and sustainability specialists — with deep experience across fashion, branding, and innovation.
Whether you're launching a capsule brand, scaling production, or rebranding a legacy label, we build a bespoke team around your needs — and help you move with vision and velocity.
hello there,
I’m TZE CHING YEUNG
I’m an optimist, a visionary, and a strategist — and I believe fashion can (and must) lead the way to a better future.
My journey has taken me from Hong Kong to London to Stockholm, across almost two decades in fashion, branding, and purpose-driven entrepreneurship. And if there's one thing I’ve learned, it’s this: brands with real impact start with clear vision, bold leadership, and a deep commitment to people and planet.
That’s why I founded We Disrupt Agency — to help ambitious fashion brands grow with purpose, clarity, and commercial power.
I work with visionary founders and corporate changemakers who are ready to disrupt the status quo — and do it with integrity.
Whether you’re just starting out or scaling fast, I use our proprietary 5C Framework to help you lead with purpose and grow with power — aligning your mission, your marketing, and your momentum.
If you're ready to build a brand that changes the game — not just plays it — you're in the right place. Let’s create the future of fashion, together.
Founder and VISION LEADER of We disrupt agency
AT A GLANCE
Our manifesto
Purpose Before
Profit
We believe business should serve people and the planet, not just the bottom line. Every strategy we create puts purpose at the center where it belongs.
We believe business should serve people and the planet, not just the bottom line. Every strategy we create puts purpose at the center where it belongs.
Collaboration
Over Competition
Truth Over
Trends
Innovation With Integrity
We know founders shouldn’t have to do it all alone. Together, we build communities, amplify impact, and create systems that thrive in unison.
We embrace technology, AI, and bold ideas — not as shortcuts, but as tools to scale change, save time, and accelerate the growth of sustainable businesses.
All about
Authenticity, truth, kindness, sustainability, genuine sentiments, storytelling, nature, wildlife, embracing the beauty in every moment.
NOT ABOUT
Disingenuous, deceptive, misleading, evasive, unaccountable, disrespectful, unkind, or take the gifts of life for granted.
agree? we're probably a great fit.
let's work together
Are you ready to
disrupt??
CWe’d love to learn more about your business, your ideas, and you. Drop us a line today, and let’s set up a call. The future is ours to disrupt, and it’s always better when we do it together.
CONNECT
elsewhere:
the disruptive
journal
listen to
podcast
A membership platform where founders learn, collaborate, and get support in building sustainable businesses that thrive together—creating impact and change far greater than any one founder could achieve alone.
BECOME A MEMBER