ABOUT us
OUR JOURNEY TOWARDS A SUSTAINABLE FASHION FUTURE
Our vision:
We are more than a marketing and consulting agency - we are a movement. Born from a passion for creativity, ethical business, and environmental stewardship, our journey began with a simpla mission: to transform the fashion industry from the inside out.
With years of hands-on experience in sustainable fashion, our team is dedicated to empowering brands to thrive responsibly. We merge visionary brands with smart business strategies, rpoving that profitabiloty and planet-positive practices can go hand-in-hand.
FINDING INSPIRATION FROM:
SLOW MORNINGS, LONG WALKS, RANDOM CHIT CHATS, ART.
Our Commitment:
Every decision we make is driven by our unwavering commitment to sustainability. We partner with brands that are ready to innovate, disrupt and lead the way towards a greener future.
Our unique combination of skills, experience, ethos, and a genuine passion for change-making has an energy all its own. Working together, the possibilities are limitless.
The Founder
Tze Ching Yeung
As a purpose-driven entrepreneur myself, I understand you. My sole mission in life and work is to deliver exceptional results. I want to help you achieve the impact you set out to make—and I know how to make that happen.
I started We Disrupt to help other purpose-driven entrepreneurs amplify impact in their work. I believe that if something is worth the effort, it’s worth doing it kindly so that it not only benefits the maker/owner but also benefits customers, users, and the world at large. My first company was a sustainable clothing and home furnishing ecommerce business. Next, I created a sustainable fashion brand. Through my 15-year journey, I learned so much, but easily the most meaningful lesson learned was about the importance of marketing. I now focus on channeling those insights to help others succeed.
You are an undeniable force of nature, but we are stronger together. I look forward to seeing what we can create together.
LOVES:
adventures, random acts of kindness,
art, self-education and pickles.
AT A GLANCE
YOU SHOULD PROBABLY KNOW
Change-making is in our DNA
We do nothing without a clear purpose.
Change does not exist in a vacuum.
People, nature, and our planet above all.
FREE DOWNLOAD
The 5 C Framework
for Building a Successful Sustainable Business
The 5C Framework offers a clear pathway for fashion brands to embrace sustainability while ensuring long-term success. At its core, circularity drives businesses to rethink traditional production models, minimising waste and maximising resource efficiency.
Always
Authenticity, truth, kindness, sustainability, genuine sentiments, storytelling, nature, wildlife, embracing the beauty in every moment.
Never
Disingenuous, deceptive, misleading, evasive, unaccountable, disrespectful, unkind, or take the gifts of life for granted.
agree? we're probably a great fit.
