Circular fashion is a way of designing clothes that helps the planet. Instead of making things, using them, and throwing them away, circular fashion keeps products in use for as long as possible. It’s like giving clothes a second (or third!) life.

This can mean many things. Some brands recycle old clothes into new ones. Others make pieces that can be repaired, reused, or even returned to the company to be remade. This helps reduce waste, save energy, and protect natural resources.

Customers love circular fashion because it feels better to buy something that won’t harm the earth. It’s not just about style—it’s about responsibility.

Even small steps matter. Using better materials, cutting down on plastic, or creating a repair program are all part of circular thinking. Brands that care about circularity show they care about the future.

Fashion is changing, and circular fashion is leading the way.