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Hello there.
I'm tze Ching -
good to have you here!
I’m an optimist, a visionary, and a strategist — and I believe fashion can (and must) lead the way to a better future.
My journey has taken me from Hong Kong to London to Stockholm, across almost two decades in fashion, branding, and purpose-driven entrepreneurship. And if there's one thing I’ve learned, it’s this: brands with real impact start with clear vision, bold leadership, and a deep commitment to people and planet.
That’s why I founded We Disrupt Agency — to help ambitious fashion brands grow with purpose, clarity, and commercial power.
I work with visionary founders and corporate changemakers who are ready to disrupt the status quo — and do it with integrity.
Whether you’re just starting out or scaling fast, I use our proprietary 5C Framework to help you lead with purpose and grow with power — aligning your mission, your marketing, and your momentum.
If you're ready to build a brand that changes the game — not just plays it — you're in the right place.
Let’s create the future of fashion, together.
Founder - We Disrupt Agency
