INNOVATE. DISRUPT.
THRIVE.
Transform Sustainability Challenges into Growth Opportunities
We partner with visionary fashion brands to turn circular and sustainability challenges into practical, scalable, future-ready strategies — without adding operational complexity.
Whether it’s tackling textile waste, implementing circular business models, or finding innovative ways to grow responsibly, we guide brands from intention to impact with clarity and confidence.
what we do
Are you ready to disrupt?
We Don’t Just Consult. We Transform.
At We Disrupt Agency, we work with ambitious, forward-thinking fashion brands to turn sustainability challenges into strategic advantage.
From tackling textile waste to embedding circular business models, we guide brands to implement practical, scalable, and future-ready solutions that deliver commercial, reputational, and environmental value — all without adding operational complexity.
Guided by our 5C Framework, we bring clarity and structure to every project, helping brands move from intention to impact with confidence.
With nearly 20 years of experience in fashion, sustainability, and brand strategy, we don’t just consult — we design initiatives that make sustainability a competitive advantage, a source of leadership, growth, and lasting impact.
- Design a business model that creates impact, reduces waste, and drives long-term value.
Get clear on your brand purpose, positioning, and the path to sustainable growth.
Build meaningful relationships with self, customers, partners, and the wider ecosystem.
Transform ideas into profitable, scalable products and revenue streams.
The 5C framework is built on the principles of circularity, where every element plays an equally vital role in the bigger picture.
Each component is interconnected, relying on the others to function effectively — just like a circular business model, where every part of the system must work in harmony to drive sustainable success.
Create repeatable systems and actions that deliver results without burnout.
THe 5C Framework
our proven framework for purpose-driven growth
We’ve developed the 5C Framework to guide every project we take on.
This proprietary method aligns your brand across every stage of growth
— from big-picture purpose to everyday marketing execution.
hello there,
I’m TZE CHING YEUNG
I’m an optimist, a visionary, and a strategist — and I believe fashion can, and must, lead the way to a better future.
My journey has taken me from Hong Kong to London to Stockholm across nearly two decades in fashion, branding, and purpose‑driven entrepreneurship. And if there’s one thing I’ve learned, it’s this:
Brands with real impact start with clear vision, bold leadership, and a deep commitment to people and planet.
We Disrupt Agency
That’s why I founded We Disrupt Agency — to help ambitious fashion brands grow with purpose, clarity, and commercial strength. I work with visionary founders and changemakers ready to challenge the status quo — and do it with integrity.
We Disrupt Agency
If you’re ready to build a brand that changes the game — not just plays it — you’re in the right place. Let’s create the future of fashion — together.
Founder and VISION LEADER of We disrupt agency
"Working with Tze Ching has been an inspiring experience.
Her professionalism, creativity, and dedication are evident in every project she undertakes. "
- KRIS, conscious entrepreeur
CIRCULAR BUSINESS STRATEGY
expert advice
We help visionary fashion brands embed circularity at the heart of their business. From product design and materials sourcing to supply chain optimization, we create practical, scalable strategies that make sustainability profitable, purposeful, and future-ready.
Whether you’re launching a new brand or scaling an existing one, we guide you to align operations with your mission, reduce waste, and create long-term value for both your business and the planet.back at the center of growth.
Communicate Your Impact
PURPOSE-DRIVEN MARKETING
Sustainability is powerful — but only if people understand it. We help fashion brands tell their story authentically, connect with aligned audiences, and turn circular initiatives into commercial and reputational success.
From strategic messaging and marketing campaigns to community engagement, we ensure your purpose resonates, builds trust, and drives measurable results — so your impact is seen, valued, and rewarded.
circular fashion 360
membership platform
Through continuous learning and hands-on guidance, our platform CF360 empowers fashion founders to create sustainable businesses that thrive — collectively driving impact, growth, and sustainable change.
tune in to:
lead with purpose PODCAST
Lead with Purpose is your weekly dose of inspiration and real talk on what it takes to create change. Tune in for stories, strategies, and conversations that help you lead with clarity, courage, and impact.
NO. 1 - Real Circularity
with Rachel Sheila Kan
No. 2 - compassion and connection - Blaine Bartlett's approach to conscious business
No. 3 - IMpact on Sustainability and circularity - Niclas Irén
the disruptive
JOURNAL
Coloring book cold-pressed cornhole tumblr swag irony hoodie taiyaki keytar tbh street art small batch health goth. Gentrify cray flannel kinfolk authentic slow-carb hello.
AUTOMATED
wholesale Growth System
Consistency is key in any business but as a founder, we struggle with this due to time constraints. This is why we have built a semi-automated wholesale growth system to help grow your wholesale business, even if you can't do it.
A
DIGITAL PASSPORT
tool
Use this
Productivity
PLANNER
A productivity planner for busy minds.
In this day of age of our focus being pulled in all directions, it is important that we stay vigilant with how we plan our days. I highly recommend this planner
Digital product passports are soon to be required by EU legislations, so make sure you have a strategy in place ASAP.
AND with the right strategy, you can also use it to help make your internal operations AND external communications more effective.
DOWNLOAD
The 5 C Framework
for Building a Successful Sustainable Business
The 5C Framework offers a clear pathway for fashion brands to embrace sustainability while ensuring long-term success. At its core, circularity drives businesses to rethink traditional production models, minimising waste and maximising resource efficiency.
Ready to Turn Sustainability into Strategy?
we can help.
Sustainability can feel complex, but it doesn’t have to hold your brand back. Using our 5C Framework, we help visionary fashion brands turn challenges into opportunities — creating clarity, confidence, and measurable impact.
From circular business models to profitable growth strategies, we make sustainability practical, scalable, and future-ready — without adding operational complexity.
CONNECT
elsewhere:
the disruptive
journal
listen to
podcast
A membership platform where founders learn, collaborate, and get support in building sustainable businesses that thrive together—creating impact and change far greater than any one founder could achieve alone.
BECOME A MEMBER