CREATE. DISRUPT.
THRIVE.
At We Disrupt Agency, we believe in the power of purpose-driven business to create a more sustainable, innovative future for fashion. But we don’t just talk about it — we build it.
We’re here for the bold, the brave, and the impact-driven fashion brands ready to challenge the status quo and disrupt the industry from the inside out. Together, we create brands that don’t just thrive — they lead.
LEARN more
Right now is the only time that matters.
Consistency in your circular approach, your message, your connection and your profit. All in support of your bigger vision. Keep your message, visuals, and operations aligned at every touchpoint.
We’ve developed the 5C Framework to guide every project we take on.
This proprietary method aligns your brand across every stage of growth
— from big-picture purpose to everyday marketing execution.
Our Proven Approach to Purpose-Driven Growth
Hello there.
I'm tze Ching -
good to have you here!
I’m an optimist, a visionary, and a strategist — and I believe fashion can (and must) lead the way to a better future.
My journey has taken me from Hong Kong to London to Stockholm, across almost two decades in fashion, branding, and purpose-driven entrepreneurship. And if there's one thing I’ve learned, it’s this: brands with real impact start with clear vision, bold leadership, and a deep commitment to people and planet.
That’s why I founded We Disrupt Agency — to help ambitious fashion brands grow with purpose, clarity, and commercial power.
I work with visionary founders and corporate changemakers who are ready to disrupt the status quo — and do it with integrity.
Whether you’re just starting out or scaling fast, I use our proprietary 5C Framework to help you lead with purpose and grow with power — aligning your mission, your marketing, and your momentum.
If you're ready to build a brand that changes the game — not just plays it — you're in the right place.
Let’s create the future of fashion, together.
Founder - We Disrupt Agency
Listen in
TUNE IN TO THE PODCAST
Purpose driven entrepreneurship can be a lonely and very frustrating path to be on but it doesn’t have to be. Lead with Purpose looks to help build a community and to help you navigate through some of the struggles that you may face, as you launch, grow and scale your impact.
NO. 1 - Introduction
No. 2 - What is purpose?
No. 3 - Digital MArketing Secrets
FREE DOWNLOAD
The 5 C Framework
for Building a Successful Sustainable Business
The 5C Framework offers a clear pathway for fashion brands to embrace sustainability while ensuring long-term success. At its core, circularity drives businesses to rethink traditional production models, minimising waste and maximising resource efficiency.
Lead With Purpose Blog
It’s about people + planet
Our business is all about storytelling. Our passion is making the world a better place—kinder, more inclusive, and focused on a greener future. The only way we can make this happen is to come together, share ideas, and support each other in shaping those ideals. Check out the blog for insights, ideas, and resources on how to make that happen.
Read this
the hidden life of trees
"Are trees social beings? How do trees live? Do they feel pain or have awareness of their surroundings?
In The Hidden Life of Trees Peter Wohlleben" makes the case that the forest is a social network. He draws on groundbreaking scientific discoveries to describe how trees are like human families: tree parents live together with their children, communicate with them, support them as they grow, share nutrients with those who are sick or struggling, and even warn each other of impending dangers. Wohlleben also shares his deep love of woods and forests, explaining the amazing processes of life, death and regeneration he has observed in his woodland. A walk in the woods will never be the same again.
Bake this
Kanel bullar
Nothing makes me feel more at home (I was raised in Sweden), than the smell of freshly baked Swedish cinnamon buns ie. kanel bullar.
Use This
Productivity
Calendar
Finally–beat procrastination and get more done in less time! Try the Productivity Planner's Focus Time technique and an updated 90-day, 2-page layout which features a monthly calendar, additional space for notes, a daily schedule, and a habit tracker. Lasts 3 months.
